Case Study: Events DC boosts FIFA World Cup bid engagement with Social Driver

Events DC gains 5,500 new followers with Social Driver

Events DC, the official convention and sports authority for Washington, DC, faced the challenge of building a large and engaged digital audience to support its bid to host the 2026 FIFA World Cup. They partnered with the vendor Social Driver to execute an influencer marketing and paid social advertising campaign to rally community support and demonstrate local passion for soccer.

Social Driver implemented a two-phase solution using paid social ads with precise audience segmentation and a micro-influencer campaign targeting various local interest areas. This strategy resulted in the campaign exceeding its goals, earning Events DC 5,500 new followers (67% above target) and generating over 2.3 million total impressions.

Events DC