Case Study: Elizabeth Dole Foundation builds a national military caregiver community with Social Driver

Elizabeth Dole Foundation launches Hidden Heroes in less than 4 months with Social Driver

The Elizabeth Dole Foundation, which supports the nation's military caregivers, faced the challenge of building a digital framework for its Hidden Heroes campaign in less than four months. The goal was to create an online ecosystem to connect caregivers with each other and vital resources. To meet this tight deadline, the foundation partnered with vendor Social Driver for website design, development, and strategy.

Social Driver designed, developed, and launched the campaign website, which included an interactive National Caregiver Map, a resource library, and a secure online community. This solution provided an easy-to-use, secure sign-up process that increased conversion rates. As a result, the Hidden Heroes community launched successfully on the "Today" show and has since grown to become the largest military caregiver community in the country.

Elizabeth Dole Foundation