Case Study: DC Water boosts employee wellness engagement with Social Driver

DC Water boosts wellness engagement with Social Driver’s cross-channel campaign

DC Water faced the challenge of communicating its internal wellness initiative to employees in a way that was both informative and visually appealing. The organization needed a strategy that would capture attention and effectively convey the diverse resources available while fostering a warm and inviting atmosphere. To address this, they partnered with the vendor Social Driver for design services.

Social Driver developed a creative solution featuring relaxing illustrations of individuals engaged in wellness activities, all rendered in cool, tranquil tones. These designs were deployed across DC Water's physical and digital spaces, accompanied by clear messaging about available programs. The results were impactful, as the visually compelling assets successfully elevated awareness of the wellness programs, leading to increased employee participation. The work by Social Driver provided DC Water with lasting tools that reinforced the priority of employee wellness and contributed to a positive workplace culture.

DC Water