Case Study: Bipartisan Policy Center boosts LinkedIn reach and media coverage with Social Driver

Bipartisan Policy Center boosts LinkedIn reach, engagement, and earned media with Social Driver

The Bipartisan Policy Center (BPC), a nonprofit promoting bipartisanship on key American issues, faced the challenge of adapting its outreach to the modern digital landscape. To better influence public policy and reach decision-makers, BPC engaged vendor Social Driver to provide a training series on leveraging social media, with a specific focus on LinkedIn thought leadership strategies.

Social Driver implemented a multi-day, hands-on training program to turn BPC's staff into effective content creators and amplifiers on LinkedIn. The solution included a proprietary framework for creating standout content, hashtag research, and the creation of an amplification playbook. As a result, BPC's leaders significantly increased their visibility and engagement on the platform, received more frequent media inquiries, and earned impactful national news coverage, solidifying their role in driving policy conversations.

Bipartisan Policy Center