Case Study: Australian Embassy celebrates 100 years of mateship with Social Driver

Australian Embassy marks 100 years of mateship with Social Driver

The Australian Embassy engaged Social Driver to develop a new brand and logo commemorating the centenary of Australia-US "Mateship." The challenge was to create a design that effectively represented the harmony between the two nations by incorporating symbolic elements and colors from both countries' flags into a single, unified identity.

Social Driver's solution was to design a logo featuring an eagle and a kangaroo using red, white, and blue. They delivered a versatile brand system with multiple logo lockups and applications, including merchandise and marketing materials. The results were highly successful; the well-received logo was extensively used on both digital and physical assets, from the new embassy construction site to flags and merchandise, providing the Australian Government with a flexible brand to showcase the strong bond between the countries.

Australian Embassy