Case Study: Association for Accessible Medicines boosts biosimilar awareness with Social Driver’s AR social media lens

Association for Accessible Medicines expands biosimilars awareness with Social Driver’s AR lens, driving 7.2K uses and 10,000+ views

The Association for Accessible Medicines (AAM), a leading trade association for generic drug manufacturers, faced the challenge of increasing awareness for biosimilars and their role in reducing prescription drug costs. To mark the 10th anniversary of relevant legislation, AAM partnered with vendor Social Driver to launch a novel advocacy campaign.

Social Driver designed an augmented reality social media lens to engage physicians, patients, and policymakers. This solution allowed users to share celebratory photos on Instagram, Facebook, and Snapchat using the campaign hashtag. The lens was used over 7,200 times, generating more than 10,000 views and significantly expanding AAM's visibility on underutilized platforms.

Association for Accessible Medicines