Case Study: ASAE Research Foundation amplifies association research impact with Social Driver

ASAE Research Foundation showcases 20 case studies with Social Driver

The ASAE Research Foundation faced the challenge of making its extensive Centennial Research compendium relevant and accessible to busy policymakers and industry leaders for its 100-year anniversary. They needed an integrated digital strategy and an online platform to showcase how association research impacts society, making the content clear, concise, and easily shareable by its members. To address this, they partnered with the vendor Social Driver for services including content and UX strategy, social and digital media strategy, and video creative.

Social Driver developed a comprehensive digital solution, creating an easy-to-navigate branded microsite to host the research and a social media engagement toolkit for members to share the content. This included personalized graphics and a short, eye-catching video, all designed with a cohesive brand identity. The campaign assets were successfully showcased at the ASAE 2020 Virtual Meeting & Exposition, inspiring awareness and pride in the association community's work and motivating future impact for the next 100 years.

ASAE Research Foundation