Case Study: Areté Rising launches altPath and boosts youth engagement with Social Driver

Areté Rising launches altPath with Social Driver and earns 6.9 million impressions

Areté Rising, a nonprofit social enterprise, developed a free resource called altPath to help young adults explore non-traditional career paths but faced challenges with website usability and reaching its target audience. They partnered with Social Driver to enhance the website's navigation and launch an awareness campaign to authentically connect with prospective students aged 18-29.

Social Driver implemented a solution involving influencer marketing and targeted advertising on platforms like TikTok and Instagram, alongside a website redesign for better user experience. This strategy earned over 6.9 million impressions, with a 3.60% click-through rate on TikTok, successfully driving significant traffic and adoption of the altPath tool.

Areté Rising