Case Study: American Hospital Association boosts vaccine confidence with Social Driver's interactive digital campaign

American Hospital Association reaches 2.1 million with Social Driver

The American Hospital Association (AHA) faced the challenge of combating public fatigue and apathy around the COVID-19 pandemic while building confidence in vaccines. To extend its reach and educate families, AHA hired vendor Social Driver to develop a targeted social media campaign encouraging mask-wearing and vaccinations.

Social Driver created an immersive, interactive campaign using Facebook's Instant Experience ad unit to normalize vaccination and provide credible resources. The initiative was a tremendous success, generating 2.1 million impressions and nearly 430,000 engagements at a cost per click well below the industry average. This effort cemented AHA's reputation as a trustworthy public health leader and significantly broadened its digital reach.

American Hospital Association