Case Study: American Council on Education galvanizes support for affordable higher education with Social Driver

American Council on Education mobilizes 5,000+ constituents with Social Driver

The American Council on Education partnered with Social Driver on a digital advocacy campaign to address the challenge of plummeting Pell Grant buying power. ACE needed to galvanize a broad, multigenerational audience, from students to college presidents, to urge Congress to double the grant maximum, moving beyond their usual engagement with higher education leaders.

Social Driver developed a bold visual brand and an action-oriented website for the #DoublePell campaign, which integrated with advocacy tools to facilitate contacting Congress. The solution included a social media toolkit with customizable badges to incentivize participation. As a result, over 5,000 constituents contacted their members of Congress, sending a clear message of strong bipartisan support and laying the groundwork for future successful advocacy.

American Council on Education