Case Study: American Association of Immunologists builds a trusted public science resource with Social Driver

American Association of Immunologists grows Instagram from 0 to 4,000 followers with Social Driver

The American Association of Immunologists (AAI) faced a crisis of public credibility and the rapid spread of scientific misinformation. They had an underutilized platform, Immunology Explained, but it lacked the strategic digital reach needed to compete. They partnered with vendor Social Driver for a solution that required branding, web design, content strategy, and social media expertise.

Social Driver transformed the platform with a clear messaging framework and a multi-channel strategy, including an influencer program to translate complex science into digestible content. This approach achieved a 20% social engagement rate, grew their Instagram to 4,000 followers and TikTok to over 2,000 in three months, and earned billions of impressions. Social Driver provided AAI with a scalable, trusted resource to combat misinformation.

American Association of Immunologists