Case Study: American Academy of Family Physicians drives more traffic and trusted health visits with Social Driver

American Academy of Family Physicians boosts website traffic 76% with Social Driver

The American Academy of Family Physicians, through its consumer website familydoctor.org, provides physician-vetted health information. Their challenge was that many consumers searching for symptom information went directly to Google, missing their trusted Symptom Checker tool. Social Driver was engaged to help connect people to this reliable resource.

Social Driver implemented a Google Ad campaign using question-based ad copy to target users searching for symptoms. This solution successfully drove traffic to the Symptom Checker, achieving a 24% click-through rate and making it the site's second-most visited page. The overall campaign contributed to a 76% increase in website traffic from 2017 to 2019.

American Academy of Family Physicians