Case Study: UK Power Networks boosts Priority Services Register sign-ups with Social Change UK

UK Power Networks reaches 88,000 households with Social Change UK

The customer, UK Power Networks, developed a machine learning model to identify vulnerable households for its Priority Services Register but needed to validate its effectiveness in the real world. They partnered with the vendor, Social Change UK, to design and deliver a campaign to test this model, along with various behavioural messages and outreach channels, to drive registrations.

Social Change UK implemented a large-scale, multi-channel campaign using insight-led communications and over 30 behaviourally framed message variations. This solution was delivered across email, SMS, direct mail, and telemarketing to over 88,000 households. The campaign resulted in thousands of new sign-ups, provided rich data on audience responsiveness to guide future strategy, and laid the foundation for UK Power Networks' subsequent phased rollout.

UK Power Networks