Case Study: Stirling Council promotes active travel among students with Social Change UK

Stirling Council engages 214 people to boost active travel with Social Change UK

Social Change UK worked with Stirling Council to understand and encourage active travel, particularly among university staff and students. The customer needed to comprehend existing travel habits, identify the barriers to active travel, and develop a campaign to motivate this shift in behavior.

The solution from Social Change UK involved comprehensive research and the creation of a full behavioral science-informed campaign. This included developing brand guidelines, campaign messaging, and a suite of ready-to-use creative assets. The result was a positive, practical, and local campaign designed to make active travel feel easy and achievable, supported by insights from 214 survey respondents and 8 in-depth interviews.

Stirling Council