Case Study: BBGR achieves unified, mobile-first internal communication and Nikon brand integration with Sociabble

With innovative and interactive internal communication, optical lens manufacturer BBGR successfully integrates the Nikon brand into its company

BBGR, a 700‑employee French optical lens manufacturer founded in 1846 and producing millions of lenses annually, partnered with Nikon in 2016. The alliance created a major organizational and cultural challenge: how to integrate the Nikon brand across 8 sites, align frontline production teams with new processes and technologies, and build a shared identity through flexible, targeted and mobile two‑way communication.

BBGR chose Sociabble, a mobile‑first engagement platform with targeted audiences, gamification, newsletters and Social Wall displays, backed by a dedicated CSM and user training. Sociabble became the company’s primary communications hub—delivering daily posts and automated weekly newsletters, giving frontline workers easy access, enabling employee contributions, and driving measurable engagement and a cultural shift toward collective, cross‑functional communication.

BBGR

Antoine Pechadre

DHR