Case Study: smartTrade Technologies achieves stronger employee advocacy and global internal communication with Sociabble

Why Employee Advocacy & Communication Matter

smartTrade Technologies, a long-standing pioneer in electronic trading with seven subsidiaries and several hundred employees worldwide, faced the challenge of keeping a distributed workforce informed and engaged with local and global company news and events. CEO David Vincent also wanted a way to amplify company messages across social media using employees’ networks while helping traveling staff stay connected.

They implemented Sociabble as a centralized platform for internal communication and employee advocacy, leveraging its native mobile app and gamification features to boost participation. The result was clearer, company-wide awareness of corporate and event information, higher employee engagement and content sharing across social channels, and strong CEO satisfaction with the platform’s usability and back-office capabilities.

smartTrade Technologies

David Vincent

Chief Executive Officer