Case Study: URSSAF modernizes public service communications with Sociabble

URSSAF drives 5,907 social shares in a year with Sociabble

URSSAF, a key French social security collection agency, faced the challenge of modernizing its public image and improving understanding of its essential mission amidst a large, dispersed workforce. To address this, they partnered with Sociabble to implement a structured employee advocacy program, aiming to leverage their own employees as authentic communicators to humanize the institution and amplify its reach.

Using the Sociabble platform, URSSAF centralized content and simplified the sharing process for its employees, leading to high engagement. The solution resulted in a highly active community of ambassadors who shared over 1,180 pieces of content, generating 5,907 social shares and significantly expanding visibility. The program successfully provided a more relatable and accessible view of URSSAF's public service mission.

URSSAF