Case Study: Trelleborg boosts visibility and business growth with Sociabble

Trelleborg drives employee advocacy with Sociabble, achieving 76% active ambassadors

Trelleborg, a global industrial group specializing in high-performance polymer solutions, faced the challenge of empowering its engineers and customer-facing employees to become brand ambassadors. Their employees were motivated but lacked ready-to-share content and faced barriers like the fear of writing, hindering their social selling efforts. To address this, they turned to Sociabble to implement a global employee advocacy program.

Using the Sociabble platform as a dedicated hub, Trelleborg provided a centralized content library and launched targeted, gamified campaigns. A key feature was the integration of Sociabble's Ask AI tool, which helped employees overcome writing barriers by simplifying and translating messages. The results were significant, with 76% of ambassadors regularly active, over 2,500 pieces of content shared, and an estimated €19,600 saved in paid media. The program successfully increased international visibility, strengthened community, and supported social selling.

Trelleborg