Case Study: SolidCAD scales brand visibility through employee advocacy with Sociabble

SolidCAD - Customer Case Study

SolidCAD, one of Canada’s largest software resellers and professional services firms, needed a better way to build and control its brand message as rapid growth during COVID brought many new employees on board. With a small communications team, the company struggled to keep internal and external messaging consistent, and turned to Sociabble’s employee advocacy platform to tap into employee networks and improve brand visibility.

Sociabble helped SolidCAD launch a phased advocacy program starting with 48 employees across sales, professional services, and executive leadership, supported by training, office hours, analytics, feedback sessions, and incentives. Over a six-month pilot, SolidCAD tracked adoption, active users, content creators, and cost savings through Sociabble, gaining stronger engagement and a scalable foundation before expanding to the wider organization.

SolidCAD

Daniella Delgado

Marketing and Communications Manager