Case Study: POET boosts recruitment and attracts top talent with Sociabble

POET Harnessing Employee Advocacy to Recruit Top Talent

POET, a biofuel leader, needed a better way to attract top talent in a highly competitive hiring market where candidate “ghosting” had become common. The company wanted to strengthen recruitment marketing, improve employee advocacy, and get more people sharing job openings and culture content. Sociabble was used as a one-stop platform to help employees easily distribute recruitment posts and employer-brand stories across social channels.

Sociabble enabled POET to launch a more dynamic sharing culture with quick-click posting, contests, and gamified incentives that encouraged employees to share roles and culture content. POET said the platform expanded reach through employees’ networks and helped track clicks, shares, applications, and referral activity, supporting faster hiring and better engagement. With Sociabble, POET was able to improve recruitment impact, increase visibility for open roles, and strengthen employer brand awareness.

Poet

Wendy Alexander

Talent scout for the Biofuel Leader