Case Study: Patapain strengthens frontline communication with Sociabble

Patapain drives 98% employee adoption with Sociabble

Patapain, a decentralized network of 61 restaurants in France with nearly 1,000 frontline employees, faced a significant challenge in connecting its dispersed teams and circulating best practices. Their previous internal communication tool, Workplace by Meta, had limited adoption and failed to engage the frontline workforce, leading to isolated restaurants and lost information. To address this, Patapain partnered with the vendor Sociabble to implement a new mobile-first internal communication platform.

Sociabble's solution, branded internally as Pépite, was launched as a participatory hub designed for the operational reality of restaurant teams. The platform's ease of use and features like targeted content, instant messaging, and gamification led to immediate adoption, with 98% of employees active within the first few weeks. The results were transformative: over 80% of the content was generated by employees themselves, fostering mutual support and sharing of best practices. Sociabble helped Patapain achieve over 900,000 impressions, 25,000 interactions, and a 65% weekly active user rate, fundamentally strengthening cohesion across the entire network.

Patapain

Mélina Thoumazet

Employer Brand and Communication Manager at Patapain