Case Study: Mazars achieves global thought leadership and 1M+ monthly audience reach with Sociabble

Mazars Drives Thought Leadership with a Global Employee Advocacy Program

Mazars, a global professional services firm with 18,000 employees across 79 countries, needed to build a culture of thought leadership while managing the trust and compliance challenges of a highly regulated organization. Coordinating consistent, regionally relevant social media advocacy across multiple markets—without sacrificing authorization controls—was a core obstacle.

Mazars launched regional instances of the Sociabble employee advocacy platform, piloting with influential senior employees, equipping administrators with toolkits and webinars, and combining curated brand, third‑party and user‑generated content plus gamification and recognition. The program delivered strong results: over 88% user engagement, more than 1 million monthly audience touchpoints, a rise in employee-created content, and ongoing expansion to additional countries.

Mazars

Othman Abdelmoumene

Group Social Media Specialist