Case Study: LeBonCoin boosts B2B awareness and employee engagement with Sociabble

Leboncoin Uses Employee Advocacy to Spread B2B Awareness & Reach 2.6 Million People

LeBonCoin, already a household name in France, wanted to expand its brand presence beyond classifieds and strengthen awareness in B2B and talent acquisition. To do that, LeBonCoin turned to Sociabble and its employee advocacy platform to help employees share trusted content and boost reach on social media.

With Sociabble, LeBonCoin created themed content channels, added gamification and campaigns, and used tags like “must-share” to guide employee sharing. In just five months, employees shared about 3,000 posts that reached more than 2.6 million people, while also helping LeBonCoin save over 27,000 euros in paid media costs.

LeBonCoin