Case Study: La Française Group achieves company-wide employee advocacy and improved internal communication with Sociabble

La Française Group - Customer Case Study

La Française, a 40-year-old asset manager with over 600 professionals and offices worldwide, needed to boost internal communication and turn employees into brand advocates. The firm faced a non–digital-native, dispersed workforce and low employee adoption of social media content, so it sought a single tool to unite staff and amplify the company’s presence online.

They implemented Sociabble with a pre-launch pilot group, a high-impact launch campaign (including LinkedIn training, a “wishes” event, and gamification), and ongoing training and incentives to sustain engagement. The initiative exceeded expectations: employee participation and internal cohesion improved, top management embraced the digital shift, and La Française gained stronger external visibility through increased employee advocacy.

La Française Group

Caroline Babouillard

Director of Communication