Case Study: TATA Realty unifies internal communication after a merger with Sociabble

How Tata Realty Achieved a Successful Merger Thanks to Unified Internal Comms

TATA Realty, one of India’s fastest-growing real estate companies, faced the challenge of unifying employees from three merged, geographically dispersed companies that relied heavily on mobile devices and fragmented communication tools like WhatsApp and intranets. The company needed a single, common channel to build a shared identity, improve internal communication, and support engagement and CSR goals after the merger, and it turned to Sociabble for help.

Sociabble implemented a centralized, mobile-friendly employee communication platform with Single Sign On, targeting features, analytics, and the Sociabble Trees CSR module. The rollout drove rapid adoption, with 70% of employees registered in the first 24 hours and 99% registered overall, while engagement reached 90%; Tata Realty also planted 600 trees in four weeks through the CSR feature. By using Sociabble, TATA Realty created a cohesive internal comms hub that strengthened culture, improved two-way communication, and supported sustained employee engagement.

TATA Realty

Reena Wahi

Senior Vice President, HR, CSR and Business Excellence