Case Study: Generali achieves stronger agent engagement and lead generation with Sociabble

Generali boosts agent engagement with Sociabble, driving 73,000 shares and 57,000 clicks

Generali, a major global insurance group, sought to empower its decentralized network of agents to become digital thought leaders and strengthen their online presence. Their challenge was to modernize communication and provide agents with a steady stream of diverse, non-sales content to build trust and generate leads in a competitive market. To address this, they partnered with the vendor Sociabble to implement its employee advocacy and social selling platform.

Using Sociabble, Generali Portugal equipped 500 agents with a centralized library of branded content spanning lifestyle, prevention, and educational themes. The solution included gamification, targeted training, and mobile access to drive adoption. The results were significant, with agents generating over 73,000 shares and 57,000 clicks, saving an estimated €98,000 in media costs. This effort contributed to a broader digital ecosystem that generated over €1.2 million in premiums, demonstrating Sociabble's role as a key amplifier for visibility and lead generation.

Generali