Case Study: Framatome boosts client proximity and brand visibility with Sociabble

Framatome boosts LinkedIn engagement 98% with Sociabble

Framatome, a global leader in the civil nuclear power sector, faced the challenge of enhancing its brand awareness and building richer client relationships in a highly regulated B2B environment with long project cycles. The company needed to better showcase its expertise and innovations while also empowering its internal employees, particularly in marketing and sales, to become credible ambassadors. To address this, Framatome partnered with the vendor Sociabble to reshape its communication strategy.

Using the Sociabble platform, Framatome implemented its Engage! program, which provided structured support, a library of ready-to-use content, and a secure framework for a community of employee ambassadors. The solution heavily involved company leaders, whose advocacy was facilitated by Sociabble's delegation features. The program generated significant results for Sociabble's customer, including a 50% increase in website traffic, over 10,000 content shares, an estimated €350,000 in saved media costs, and substantially strengthened client relationships through improved visibility and engagement.

Framatome