Case Study: Finastra achieves 1M monthly social reach and scalable employee advocacy with Sociabble

Finastra Sets a Leading Example in Social Selling, Scaling the Sociabble Employee Advocacy Platform for Advocates at All Levels of the Company

Finastra, a leader in digital transformation for financial services, needed to make social media a routine part of work and scale social selling across the organization. The company’s challenge was giving employees the means and confidence to share company-approved content quickly and simply—management insisted any tool must enable publishing in three clicks or fewer—while navigating the blurred line between personal and corporate voices.

Finastra deployed Sociabble, a simple, scalable employee-advocacy platform with themed channels, mobile apps, gamification and admin analytics, launched at its global sales kickoff with executive-led onboarding. The program now drives measurable impact: about 500 active users produce roughly 1 million audience touchpoints per month, with tracked lead-generation, increased cross-selling opportunities, stronger employer-brand visibility and improved employee engagement.

Finastra

Martin Häring

Chief Marketing Officer