Case Study: Euromaster boosts field team engagement and inclusion with Sociabble

Euromaster boosts employee engagement 93.7% with Sociabble

Euromaster, a major vehicle maintenance company and subsidiary of the Michelin Group, faced the challenge of connecting and engaging its highly decentralized field workforce. With nearly two-thirds of its 2,700 employees lacking a professional email address, traditional intranet communication was insufficient. Their objective was to find an inclusive and accessible channel to reach 100% of their teams, including mechanics and roadside assistance technicians. To solve this, they partnered with the vendor Sociabble to deploy its employee communication platform.

The solution implemented by Sociabble provided a mobile-first, secure platform that enabled all employees to access information and contribute content. This fostered a vibrant space for user-generated content, which significantly improved engagement and cohesion. Measurable results for Euromaster included a 93.7% increase in users since launch, 994 monthly active users, and over 132,000 monthly content impressions. The platform also became a valuable social barometer and helped strengthen company culture, supporting Euromaster's talent retention strategy.

Euromaster