Case Study: Edenred France transforms sales teams into social-selling ambassadors and triples content sharing with Sociabble

Edenred France Helps Commercial Teams to Become Ambassadors thanks to the Sociabble Social Selling Platform

Edenred France set out to transform its commercial teams from passive social users into recognized industry ambassadors. The company needed a way to make approved, relevant content easy to access, build individual personal brands, and embed social selling into everyday sales workflows.

Edenred combined social‑selling training and a new editorial strategy ("Manager Attitude") with the Sociabble platform to aggregate approved content into themed channels, incentivize sharing through gamification, and provide dashboards for individual and team KPIs. A two‑week pilot tripled sharing activity and reached several thousand people, improved market intelligence and UGC sharing, and established measurable social‑selling workflows ready for CRM lead‑tracking integration.

Edenred

Jérôme Podevin

Communications Director