Case Study: Capgemini achieves global employee advocacy scale with Sociabble

Capgemini Scaling Employee Advocacy on a Global Level

Capgemini, the global technology services and consulting leader with 365,000 employees, needed a way to scale employee advocacy across regions, languages, and roles while keeping content compliant and effective on channels like LinkedIn. With Sociabble, Capgemini sought to move beyond traditional corporate organic reach and build a more influential, globally consistent advocacy program.

Sociabble helped Capgemini structure the program around segmented employee communities, leadership participation, training, and clear social media guidelines. The result was a more mature employee advocacy model focused on influence, engagement, and long-term relationship building, with measurable tracking through network growth, engagement rates, activity levels, and a maturity grid to monitor employee progress over time.

Capgemini

Joe Morris

Head of Social Media and Employee Advocacy