Case Study: Auriège achieves social selling growth and recruitment success with Sociabble

Auriege Drives Social Selling and Social Recruitment with The Sociabble Brand Advocacy Platform

Auriège, a French cosmetics company that sells primarily through 1,000 door-to-door Beauty Advisors, needed to expand its network, amplify brand messages, and turn advisors into social sellers and recruiters by boosting its presence on social media.

To do this Auriège deployed the Sociabble brand advocacy platform—aggregating company and third‑party content into a single interface with one‑click sharing and a public "Social Wall" on the website, supported by an introductory adoption video. The platform increased advisors’ social activity, grew the brand’s online community, drove customer engagement and new sales opportunities, and helped recruit new representatives while raising overall brand visibility.

Auriège

Jean-François Guinvarc’h

Director of Marketing