Case Study: Allianz France achieves greater visibility, engagement, and savings with Sociabble

Allianz France Boosting Visibility, Engagement, and Savings with Employee Advocacy

Allianz France, part of the global insurer Allianz, needed a stronger way to boost visibility, engagement, and brand reputation while supporting CSR and employer-branding communications. To do this, Allianz used Sociabble’s employee advocacy platform to turn voluntary employees into social media ambassadors and extend the reach of its corporate messages.

With Sociabble, Allianz launched a program combining training, gamification, curated content, and engagement features to motivate ambassadors and build digital skills. The results were strong: 500 active ambassadors generated 3.8M total social reach, 7,236 external clicks, 756 content shares, and about €200,000 in equivalent paid media savings in 2023, while also strengthening Allianz’s online reputation.

Allianz

Julie Dremière

Social Media, Influence, and E-Reputation Manager