Case Study: Allianz France boosts visibility and employee engagement with Sociabble

Allianz drives 3.8M social reach with Sociabble

Allianz France, the French subsidiary of the global insurance group, sought to amplify its brand visibility and engagement on social media. To achieve this, they partnered with the vendor Sociabble to implement an employee advocacy program, turning their workforce into brand ambassadors.

Using the Sociabble platform, Allianz France launched a program that combined training, diverse content, and gamification to engage over 500 employee ambassadors. The solution successfully generated millions of views and thousands of clicks on social media. The measurable impact for Allianz included a reach of 3.8 million, over 7,000 external clicks, and approximately €200,000 in equivalent paid media savings, significantly boosting their online presence and e-reputation.

Allianz