Case Study: Groupe ADP achieves 88% monthly employee engagement and 186,000 monthly reach with Sociabble

ADP Group Promoting a Pioneering Spirit & Strengthening Engagement through Employee Advocacy

ADP Group, a global leader in airport operations present in 50+ countries and managing 150 airports, set out under its “Pioneers 2025” roadmap to reinvent growth with a focus on sustainability, digitalization and passenger experience. To raise the visibility of its innovations and make communication more inclusive and authentic, ADP needed to decentralize top-down messaging and mobilize employees as credible ambassadors to attract talent and showcase field expertise.

ADP implemented Sociabble to centralize approved content, encourage user-generated stories, and run targeted campaigns with gamification and recognition for voluntary ambassadors. The program saw rapid adoption and measurable impact: monthly engagement of 88%, reach of up to 186,000 people, €1,000–€3,000 monthly savings in paid media, and high-profile campaign successes (e.g., Paris Air Show), strengthening ADP’s employer brand and authentic external visibility.

Groupe ADP

Laurent Cheval

Employer Brand Manager