Case Study: Yesway scales local marketing and review management with SOCi

Yesway Dominates Crowded Market with Comprehensive Localized Marketing Strategy

Yesway, a fast-growing convenience store chain, acquired Allsup’s and quickly scaled to more than 400 locations. Its marketing team needed a single digital platform to manage its brand presence, local content, social advertising, store listings, and online reputation across both brands while supporting growth in store traffic and top-line sales.

SOCi’s CoMarketing Platform helped Yesway build that foundation by supporting campaign management, reputation management, and listings management across the portfolio. With SOCi, Yesway reported a 10.1% average local social engagement rate versus a 2.8% retail benchmark, 40,000 more Facebook likes in one year, over 13 million impressions, almost 1 million page post engagements, a 900 percent year-over-year increase in review response time improvement with 100 percent of responses managed, more than 73 million local search views, and a 31 percent increase in local search year over year.

Yesway

Darrin Samaha

VP of Marketing