Case Study: Yesway boosts customer engagement and sales with SOCi

Yesway boosts sales and customer engagement with SOCi across 1,000+ locations

Yesway, a convenience store brand, needed to centralize its marketing efforts to support its rapid expansion and improve customer engagement. To address this challenge, Yesway partnered with the vendor SOCi for its comprehensive marketing platform.

SOCi implemented its AI-driven platform, which centralized Yesway's data into a single source of truth. This solution enabled Yesway to scale its operations, present the value of its initiatives more effectively, and ultimately drive more sales. The partnership with SOCi transformed Yesway's customer engagement strategy, leading to tangible results including increased in-store visits and transactions.

Yesway