Case Study: Yesway drives local engagement and review growth with SOCi

Yesway boosts local search 31% with SOCi

Yesway, a fast-growing convenience store chain, faced the challenge of managing its digital presence and brand reputation across over 400 locations following its acquisition of Allsup's. They needed a single, scalable platform to handle content creation, targeted social advertising, and multi-brand listings and reputation management. To meet these goals, Yesway partnered with the vendor SOCi and its CoMarketing Platform.

SOCi implemented a comprehensive solution, helping Yesway harness existing content for engagement while building out Allsup's digital footprint from scratch. They managed the complex process of claiming and updating hundreds of store listings and aligned promotions to the local store level. The results for Yesway were significant, including a 10.1% local social engagement rate, a 900% improvement in review response time, a 31% increase in local search, and over 73 million local search views, which literally drove more customers to their stores. SOCi provided the tools Yesway needed to execute its digital marketing plans at a high level.

Yesway