Case Study: WaBa Grill boosts local search visibility and digital ordering with SOCi and Olo

WaBa Grill boosts local page visits 100% with SOCi

WaBa Grill, a quick-service restaurant chain with nearly 200 locations, faced significant operational challenges in managing frequent changes to store hours across its digital touchpoints. This labor-intensive process, which even required C-suite involvement, risked customer dissatisfaction with inaccurate online data. To address this, WaBa Grill partnered with SOCi to integrate its Olo Sync Listings Management service for a comprehensive solution.

By integrating Olo with SOCi, the vendor provided a seamless system where updates made in the digital ordering platform were automatically syndicated to online listings. This solution drastically reduced manual work and errors. The results for WaBa Grill included a 100% growth in visits to local pages, a 58-hour decrease in average review response time, and a significant reduction in labor costs, greatly improving operational efficiency and customer experience.

WaBa Grill