Case Study: Sport Clips improves local social marketing and review response with SOCi

Sport Clips Enables Localized Social Marketing for Nearly 1,800 Locations

Sport Clips, a franchise with more than 1,800 locations, needed a way to keep a consistent brand voice across many local social accounts while staying competitive in thousands of local markets. It also struggled to manage reviews from Facebook, Google, and other listing sites, with 300-500 negative reviews each month.

Sport Clips partnered with SOCi to manage Social, Reviews, and Listings, including claiming 1,800 local pages and syncing franchise accounts across Facebook, Twitter, Google+, Google Business Profiles, and Yelp. With SOCi, Sport Clips improved local page management, SEO, and review response, including a decrease in average response time by more than four days, a nearly 15% increase in review response rate, a 47.3% increase in Google search volume, a 7.4% increase in website traffic, and a 21.7% reduction in call volume.

Sport Clips

Chad Jordan

Director of Marketing, Digital Services