Case Study: Sport Clips improves local social marketing and review response with SOCi

Sport Clips boosts Google search volume 47.3% with SOCi

Sport Clips, a large franchise organization with nearly 1,800 locations, faced challenges in maintaining a consistent brand voice and managing its online presence across thousands of local social markets. They struggled with aggregated online reviews and needed a tool to stay competitive. To address this, they partnered with the vendor SOCi to manage their social media, reviews, and listings.

The SOCi solution involved claiming and syncing all franchise location pages across major platforms, optimizing listings for SEO, and launching an educational campaign for local users. This led to a more controlled online presence and improved workflows. Measurable results from SOCi included a 47.3% increase in Google search volume, a 7.4% increase in website traffic, and a 14.5% increase in their review response rate, alongside a significant reduction in negative review response time.

Sport Clips