SOCi
154 Case Studies
A SOCi Case Study
Snip-its Haircuts for Kids, a children's salon franchise, faced challenges with its localized digital marketing efforts. Their previous vendor lacked key integrations with platforms like Yelp and Google, provided poor account support, and hindered their goal to increase brand awareness through local social channels. They turned to SOCi's CoMarketing Cloud solutions for help.
SOCi implemented its Reviews, Listings Advanced, and Social products to centralize management and provide strategic support. This solution enabled Snip-its to improve review response times and empower local stores with approved content. As a result, SOCi helped Snip-its achieve an 83% positive review rate, a 121% increase in review response speed, and a 248% year-over-year increase in page impressions.