Case Study: Southern Rock Restaurants boosts guest engagement with SOCi

Prioritizing Loyalty through Technology Southern Rock Restaurant’s Guest Engagement Improvement Journey with SOCi Genius

Southern Rock Restaurants, a major franchise operator in the GoTo Foods brand portfolio, manages 156 McAlister’s Deli restaurants across thirteen states and is expanding. With more than 25,000 reviews a month and round-the-clock guest interactions, the team found it difficult to maintain its online reputation manually while also keeping social media content consistent across franchise locations. It turned to SOCi and SOCi Genius to help manage reviews and local social posting at scale.

With SOCi Genius Reviews and SOCi Social, Southern Rock Restaurants was able to respond to 148% more reviews one month after launch, cut review response time by 55%, and reach a 99% response rate within 24 hours. SOCi also helped the team respond to over 107,000 historical reviews in a matter of weeks, increase Meta posting frequency by 900% in 90 days, and drive an 88% increase in Facebook page post engagements.

Southern Rock Restaurant’s

Carrie Spencer

Director of Marketing and Digital Activation