Case Study: Milano Restaurants International increases local engagement with SOCi

Milano Restaurants International boosts Facebook reach 94% with SOCi

Milano Restaurants International Corporation, a multi-concept restaurant franchisor, needed a service to support its expansive growth. Their challenge was to provide franchisees with brand-consistent content for multiple social networks while maintaining a comprehensive calendar view. They partnered with the vendor SOCi to address this.

By implementing SOCi's platform, Milano streamlined its posting processes and dispersed on-brand content to its franchisees. This solution led to a dramatic increase in key metrics despite posting 21% less content. The results achieved include a 94% increase in Facebook reach, a 97% increase in Facebook clicks, a 139% increase in Facebook comments, and a 46% growth in their Instagram follower base.

Milano Restaurants International Corporation