Case Study: Milano Restaurants International increases Facebook engagement and Instagram followers with SOCi

Milano International shifts focus to localized content and sees a dramatic increase in metrics

Milano Restaurants International is a restaurant company with multiple concepts and franchise locations. It needed a service that could support its growth and help multi-location franchisees post brand-consistent content across multiple networks, with a comprehensive calendar view of all posts. Milano partnered with SOCi in 2018 to meet that need.

With SOCi, Milano streamlined posting and distributed on-brand content to franchisees. In the past year, it posted 21% less while increasing Facebook reach by 94%, clicks by 97%, and comments by 139%; Instagram followers also grew by 46%. The company said the process saved time, supported brand integrity, and improved engagement.

Milano Restaurants International