Case Study: Liberty Tax improves local marketing and Google rankings with SOCi

Liberty Tax Transforms Marketing Strategy by Leveraging SOCi for Growth and Local Success

Liberty Tax worked to improve its local marketing across 2,200 offices while keeping data consistent and supporting franchisees with both national and local content. The company has used SOCi for more than five years to manage listings and local marketing at scale.

With SOCi, Liberty Tax improved data consistency, which helped raise Google rankings and delivered benefits to local franchisees. SOCi Genius also added AI-generated responses for reviews and comments and made it easier to create localized content for each office.

Liberty Tax

Kyle Sawai

Chief Marketing Officer