Case Study: Liberty Tax achieves scalable boosted post management across 3,000+ locations with SOCi Boost PLUS

Liberty Tax streamlines boosting across 3,000+ locations with SOCi

Liberty Tax, a company with over 3,000 franchise locations, faced a challenge in managing the messaging and paid social strategies for its many franchisees. This was especially difficult for multi-location franchise groups that needed a unified platform to manage content and boost posts across all of their portfolios. They turned to the vendor SOCi for a solution using its Boost PLUS product.

SOCi's solution enabled these franchise groups to leverage features like recommended boosts and all-in-one reporting. This saved time and simplified the process for local marketers. According to a former executive, the tool streamlined their ability to boost posts and provided consolidated reporting to quickly see what was working, which greatly improved efficiency, reach, and engagement. SOCi helped Liberty Tax unify its messaging and reporting across all its locations.

Liberty Tax