Case Study: Leading Global Telecommunications Company improves localized marketing with SOCi

Leading Global Telecommunications Company Improves Localized Marketing Implementation and Buy-In Partnering With SOCi

A leading global telecommunications company needed a better way to manage localized marketing across a large network of owned and authorized retailers. The company wanted help with SEO, easier-to-digest local marketing data for leadership, a more user-friendly platform, and guardrails to protect brand consistency, so it partnered with SOCi for Local Pages, Listings, Reviews, and Social Media.

SOCi helped the company move more than 200,000 local pages ahead of schedule without pages going down, while also providing a dedicated SEO team, review management, localized content at scale, and a staging environment for soft launches. Since implementing SOCi in February 2023, the company has seen an 86% increase in total review count versus last year, a 68% total review response rate, a 58% increase in overall review response rate, over 1,400 unique review responders, a 72% review response rate with authorized retail partners, and a 106% increase in authorized retail partner review responses.