Case Study: Kumon boosts local engagement and review response rates with SOCi

Kumon’s AI Strategy for Local Engagement Free Up Time and Understand Customer Feedback

Kumon Learning Centers of North America wanted a better way to manage local marketing across its franchise network and understand customer feedback. Its previous vendor did not let the company handle local listings, social media posts, and reviews in one place, and franchisees carried most of the local marketing work with limited data on results.

With SOCi Genius and CoMarketing, Kumon centralized social, reviews, and local marketing support. SOCi helped the brand raise its social media response rate to 57% from 29%, resolve 95% of reviews with an average response time of 1 day and 10 hours, and generate 2,308 reviews in Q4 2023, a 33% increase quarter over quarter. Kumon also reported a 900% increase in LinkedIn post engagements year over year in 2023.

Kumon

Sarah Eveland

Branding Specialist