Case Study: Ken Pollock Auto Group increases social engagement and impressions with SOCi

Ken Pollock Increased Efficiency & Overall Metrics by Managing Social for all Locations in One Centralized Platform

Ken Pollock Auto Group, a conglomerate of auto dealerships, was managing social media with a very small team of two and needed a solution that could improve efficiency and support growth. The company was looking for a partner with strong customer service and a way to streamline social media management across locations.

With SOCi’s Automation & Approvals tool, Ken Pollock Auto Group centralized social content for all of its locations in one platform, using group posting, peak traffic scheduling, and group reports to track engagement and identify top-performing content. In the first five months, SOCi helped the company achieve a 45.59% increase in impressions, a 27K+ average reach increase per month, and a 42.92% increase in social engagements, while enabling the team to schedule over 1,310 posts in five months across 10+ locations.

Ken Pollock Auto Group